Director of Data & AI Product Marketing

Role Overview

Reporting to the VP of Product Marketing, the Director / Senior Director of Data & AI Product Marketing owns the data and AI go-to-market for Protegrity's products across data and knowledge protection the modern data stack and across AI workloads including training, RAG, copilots, and agentic systems. This role exists because the data and AI buyer is now the primary driver of growth in our category: AI projects are stalling on data risk, regulators are sharpening focus on AI-era data use, and CDOs, CDAOs, and AI/ML leaders are taking budget and influence. We need a product marketer who can speak credibly to those buyers, translate Protegrity's technical depth into the outcomes they care about, and convert that into pipeline.

What You'll Do

• Develop technical, outcome driven positioning and messaging for Protegrity’s data security and AI capabilities, grounded in customer pain, risk, and compelling business events
• Translate complex technologies (e.g., semantic encryption, knowledge graph protection) into clear, actionable narratives for data, AI, and security buyers
• Own the end-to-end Data & AI go-to-market narrative, ensuring all launches, campaigns, and sales motions align to a cohesive market story
• Build and operationalize launch frameworks rooted in customer pain hypotheses, target personas, proof points, and sales motion (not feature-driven messaging)
• Partner closely with Product Management and Engineering to shape roadmap narrative and ensure strong product-market fit for data and AI use cases
• Create high-quality technical content and thought leadership (reference architectures, whitepapers, blogs, demos, webinars) that resonates with both executives and practitioners
• Lead developer marketing and community engagement, building adoption with AI/ML developers, data engineers, and platform teams through technical content and ecosystem presence
• Drive cross-functional GTM execution, including sales plays, enablement, partner co-sell motions, and competitive positioning, while acting as the voice of the customer across Product, Sales, Alliances, and Leadership

What You'll Need

• 10+ years of experience in Product Marketing, Technical Marketing, or related roles within enterprise software, data platforms, cybersecurity, or AI/ML
• Proven ability to develop and deliver technical, audience-specific messaging for data, AI, or security products
• Deep understanding of the modern data & AI ecosystem (e.g., RAG, LLMs, copilots, data pipelines, AI governance, MLSecOps)
• Experience creating technical content and assets (architectures, solution briefs, whitepapers, demos) that stand up to practitioner scrutiny
• Strong track record of partnering with Product, Engineering, and GTM teams to influence roadmap, packaging, and go-to-market strategy
• Experience building or supporting developer-focused marketing motions, including engagement with technical communities (e.g., GitHub, AI/ML ecosystems)
• Demonstrated ability to translate market trends, competitive landscape, and customer insights into actionable GTM strategy and positioning