Director, Marketing Strategy - RLS

See Yourself at Telix

The Director, Marketing Strategy - RLS is a senior commercial leader responsible for defining and driving the strategic marketing vision for RLS. This role leads the development of integrated, data-driven marketing strategies that accelerate revenue growth, strengthen brand positioning, and enhance competitive differentiation across the portfolio.

The Director partners closely with Product Marketing, Marketing Operations, Sales, Finance, Operations, and Corporate Communications to shape go-to-market strategy, optimize resource allocation, and ensure executional excellence. This role operates at both a strategic and operational level-owning segmentation, positioning, portfolio prioritization, and performance optimization-while serving as a key advisor to executive leadership.

The Director will build scalable marketing frameworks, elevate commercial rigor, and ensure alignment between upstream strategy and downstream execution.

Key Accountabilities

Strategic Leadership & Portfolio Direction

• Define and lead the overarching marketing strategy aligned to revenue targets and long-term growth objectives.
• Shape portfolio positioning, segmentation strategy, and value propositions across customer segments.
• Develop multi-year strategic roadmaps that integrate upstream and downstream marketing priorities.
• Translate business objectives into actionable, measurable commercial plans.

Go-to-Market & Commercial Excellence

• Lead go-to-market planning for new product introductions, line extensions, and strategic initiatives.
• Establish clear customer segmentation frameworks and targeting strategies.
• Align messaging architecture and campaign strategy across channels and stakeholders.
• Ensure consistent brand positioning across all customer touchpoints.

Market Intelligence & Competitive Strategy

• Oversee market landscape analysis, competitive intelligence, and customer insights.
• Identify whitespace opportunities and growth levers.
• Develop strategic counter-positioning plans against competitors.
• Provide executive-level insights that inform pricing, investment, and portfolio prioritization decisions.

Performance & Resource Optimization

• Own marketing performance measurement frameworks, KPIs, dashboards, and ROI analysis.
• Optimize marketing spend allocation based on data-driven performance insights.
• Drive continuous improvement across marketing effectiveness and commercial impact.
• Partner with Finance to ensure strategic alignment with budget planning and revenue forecasts.

Cross-Functional Leadership

• Partner closely with Product Marketing ensure upstream development priorities align with market needs.
• Collaborate with Sales leadership to translate strategy into field execution.