Director Marketing, Radiology - CT & Xray

Accountabilities

• • Lead and execute the US and Canada growth strategy for the CT and X-ray radiology portfolio, with a focus on customer adoption, commercial activation, and market growth.
  • Develop annual marketing strategies and execute integrated plans in partnership with product managers, marketing colleagues, and commercial stakeholders.
  • Build and deliver integrated marketing programs spanning campaigns, events, demand generation, and digital channels.
  • Generate qualified leads through customer-focused content and channel strategies across SEM, email, social media, inside sales, events, and other relevant platforms.
  • Develop a deep understanding of customer, staff, patient, and clinical needs and translate those insights into differentiated campaigns and compelling customer outcomes.
  • Position CT and X-ray solutions effectively by developing customer-centric value propositions, messaging, and content tailored to regional decision-makers.
  • Adapt global marketing materials and create US and Canada-specific content where regional customer needs require differentiated approaches.
  • Collaborate with cross-functional teams to design and execute impactful global and regional trade show experiences and customer engagement initiatives.
  • Partner with commercial teams on strategic initiatives and targeted market plays that support portfolio growth and customer acquisition.
  • Establish and monitor marketing KPIs, assess performance, and continuously optimize initiatives using a lean, outcomes-focused approach.
  • Train and enable commercial teams on portfolio value propositions, competitive intelligence, customer insights, and messaging.
  • Identify opportunities for innovation in healthcare portfolio marketing and turn new ideas into high-impact, measurable execution.

  Requirements

  • Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.
  • Experience leading and executing positioning, digital marketing, and go-to-market strategies that deliver measurable customer and business results.
  • Experience developing compelling customer-centric value propositions, marketing content, and commercialization strategies.
  • 3+ years of experience in marketing, sales, or product management within healthcare, medical technology, or technology solutions is preferred.
  • Meaningful exposure to imaging technology and/or nuclear medicine within the medical technology sector is preferred.
  • Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
  • Demonstrated success operating in complex, fast-moving, and highly dynamic environments.
  • Strong interpersonal, leadership, written, and verbal communication skills, with the ability to influence diverse stakeholders.
  • Proven ability to analyze and resolve problems, lead programs and projects, and effectively plan, document, market, and execute initiatives.
  • Established project management capabilities and the ability to manage multiple priorities in a collaborative, cross-functional environment.
  • Demonstrated creativity and innovation in healthcare portfolio marketing, with the ability to co-create ideas and translate them into effective execution.
  • An MBA or equivalent advanced degree in Marketing or a related field is preferred.
  • Residence near Milwaukee or Chicago may be preferred.
  • Candidates must be legally authorized to work in the United States; employment visa sponsorship is not available for this position.

  Benefits

  • Competitive annual salary: $145,600–$218,400 for U.S.-based positions, with the final offer determined by factors including skills, qualifications, experience, and location.
  • Performance-based compensation: Eligibility for additional incentives, which may include cash bonuses and/or long-term incentives.
  • Healthcare coverage: Medical, dental, and vision benefits.
  • Retirement savings: 401(k) plan with opportunities for employee and employer contributions.
  • Insurance benefits: Life, disability, and accident insurance.
  • Paid time off: PTO to support personal needs and work-life balance.
  • Professional development: Career development opportunities and access to a challenging, innovation-focused healthcare technology environment.
  • Tuition support: Tuition reimbursement opportunities.
  • Remote work: The position is designated as remote.
  • Inclusive culture: An environment that values diverse perspectives, collaboration, integrity, innovation, and individual contributions.
  • Relocation: Relocation assistance is not provided.