Director, Marketing

Accountabilities

• • Own the overall marketing strategy, roadmap, priorities, budget, operating rhythm, and performance, ensuring the function remains focused on initiatives that drive enrollment and business growth.
  • Lead paid acquisition across search and social through performance agency partners, owning CAC, lead quality, funnel performance, and disciplined spend scaling.
  • Direct the rebrand and website launch, then manage the ongoing brand strategy, including caregiver-first messaging, condition-specific content, testimonials, outcomes data, partner proof points, and founder storytelling.
  • Develop and oversee growth strategies across brand, performance, lifecycle, outreach, engagement, web, and emerging channels such as direct mail, CTV, and print.
  • Build a deep understanding of caregivers and family decision-makers, defining personas, messaging hierarchies, outreach strategies, and experimentation priorities.
  • Establish trusted measurement practices in partnership with data teams, including channel attribution, funnel analysis, weekly dashboards, and insights connecting marketing investment to enrollment and completed visits.
  • Lead and develop the internal marketing team, including existing marketing and design resources, while progressively building internal capabilities and reducing agency dependence.
  • Manage external agencies and partners, setting expectations, evaluating performance, and ensuring high-quality, timely delivery.
  • Partner with clinical leadership to ensure public-facing communications are medically accurate, appropriately reviewed, and supported by appropriate patient and caregiver consent.
  • Develop B2B and B2B2C communications and co-marketing strategies with partnership teams, translating clinical outcomes and care models into compelling narratives for enterprise health systems, health plans, and other stakeholders.
  • Strengthen the organization’s presence across neurological disease communities, including ALS, Parkinson’s, and Alzheimer’s/dementia.
  • Lead cross-functional communications across consumer, partner, patient-facing, and internal audiences while maintaining consistency and clarity of messaging.
  • Use data, experimentation, and customer insights to continuously improve marketing effectiveness, customer engagement, and growth outcomes.
  • Establish a scalable marketing operating model and prepare annual plans that align resources, initiatives, and targets with broader organizational priorities.

  Requirements

  • 8+ years of marketing experience, including significant experience in DTC or B2B2C healthcare marketing; experience with virtual-first healthcare providers is highly valued.
  • Proven ownership of paid acquisition budgets with direct accountability for CAC, LTV, lead quality, and measurable growth outcomes.
  • Full-stack marketing expertise spanning brand, performance, lifecycle, and web, with demonstrated depth in at least two of these areas.
  • Experience developing and executing communications across B2C, B2B, B2B2C, internal, and patient-facing audiences.
  • Strong agency management experience, with the ability to establish accountability, drive quality, and determine when capabilities should transition in-house.
  • A hands-on leadership approach, with the ability to develop strategy while also writing briefs, analyzing performance data, shaping messaging, and delivering key initiatives personally.
  • Strong data fluency, including experience with product analytics, funnel analysis, attribution, and marketing performance measurement; familiarity with Mixpanel is beneficial.
  • Demonstrated ability to operate effectively in early-stage or growth-stage environments with changing priorities, limited resources, and high expectations.
  • Excellent storytelling and communication skills, with the ability to translate complex healthcare concepts into clear, empathetic, and persuasive messaging.
  • Strong cross-functional leadership skills and the ability to collaborate effectively with executive, clinical, data, partnerships, and operational stakeholders.
  • Experience marketing to older adults, caregivers, or family decision-makers is preferred.
  • Exposure to offline and emerging channels such as direct mail, CTV, or print is a plus.
  • Experience navigating clinical, legal, or regulatory review processes for public-facing content is preferred.
  • Existing relationships with patient advocacy organizations or nonprofit health communities are advantageous.
  • Strong empathy for patients and caregivers, curiosity, integrity, adaptability, and a bias toward action are essential.
  • Candidates must be authorized to work in the United States; visa sponsorship is not available for this position.

  Benefits

  • Fully remote position available across the 50 United States.
  • Home-office technology provided to support effective remote work.
  • Medical, dental, and vision insurance options for employees and their families.
  • 401(k) plan with employer matching.
  • Short- and long-term disability coverage.
  • Basic and supplemental life insurance.
  • 15 vacation days, 5 sick days, 12 paid holidays, and 2 floating holidays.
  • Fully paid end-of-year company holiday break, typically from Christmas through New Year's.
  • Family-building and fertility services through Kindbody, where available, at a 20% discount.
  • 24/7 mental health support through Health Advocate and Talkspace, including 12 free on-demand sessions annually.
  • Access to One Medical.
  • Mission-driven environment focused on improving experiences and outcomes for patients and caregivers living with neurodegenerative diseases.
  • Opportunities to build and lead a growing marketing organization while working directly with executive and cross-functional leadership.
  • Occasional travel may be required for team meetings or professional collaboration events.
  • Compensation is determined based on location, experience, and qualifications.