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Codeandtheory
Director, Marketing & Communications (US)
marketingfull-timeNew York, New York, United States; Remote
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
ai
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About the role
What You'll Do
- Own The Machine's brand narrative, positioning, and messaging architecture — ensuring consistency across all channels and audiences
- Translate a complex AI-powered platform into clear, compelling stories that resonate with enterprise CMOs, marketing operations leaders and C-suite buyers
- Craft and execute a go-to-market strategy with clear where-to-play and how-to-win choices that spotlight The Machine's differentiated value across industry verticals
- Build and manage the demand-generation strategy
This is a zero-to-one role: you'll build the playbook for taking a transformative product to market, driving demand among enterprise buyers, and establishing The Machine as a category-defining platform.
You will sit at the intersection of product marketing, demand generation and brand storytelling — working across Code and Theory leadership, the Stagwell network, our technology partner ecosystem, and directly with client teams. This role requires a blend of strategic thinking, creative execution and cross-functional leadership, with a bias toward action and measurable impact.
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