Director, Marketing and Sales Strategy
About the role
About Us
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Role Overview
Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands.
Adprime is seeking a senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem.
You will operate at the intersection of marketing, pre-sales, and client experience, owning how Adprime is understood, valued, and selected by clients.
You will work closely with sales, leadership, and client teams to translate Adprime's first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.
Core Responsibilities
- Market Positioning and Narrative Ownership
- Define and own Adprime's positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges
- Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging
- Develop a consistent and differentiated narrative used across sales, clients, and external channels
- Revenue Enablement and Pre-Sales Integration
- Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies