Director, Luxury Hospitality & Wellness Sales — Pilates Commercial
About the role
About iFIT
iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.
Role Overview
We are currently seeking an ambitious pace-setter to join our team as a Director, Luxury Hospitality & Wellness Sales — Pilates, remotely in the US.
iFIT is bringing its premium Pilates product line into the fastest-growing segment in commercial fitness — and we are looking for a leader to define what comes next. We are seeking a polished, well-connected Director of Luxury Hospitality & Wellness Sales to open and own an entirely new vertical for iFIT: high-end hotels, destination resorts, luxury spas, and elite wellness properties. This is a hunter role for someone who moves fluently in premium hospitality circles, understands the Pilates world from the inside, and has the sophistication and credibility to walk into a five-star spa director's office and close the opportunity.
Role Commitments
- Own and build the luxury hospitality vertical from the ground up — identifying, targeting, and closing high-value hotel, resort, and spa accounts across North America and key international markets.
- Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands.
- Develop and manage a pipeline of flagship accounts with the potential to serve as showcase installations and reference sites for iFIT's hospitality go-to-market strategy.
- Actively inform product roadmap and marketing strategy based on buyer needs, competitive moves, pricing feedback, and emerging trends.
- Build and nurture C-suite and VP-level relationships across leading hospitality brands, spa management groups, and wellness real estate developers.