Director, Integrated Demand Programs

Key Responsibilities

1. Own Integrated Demand Strategy

• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets

2. Drive Pipeline and Revenue Impact

• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency

3. Lead Integrated Campaign Execution

• Orchestrate campaigns across:
  • Digital (web, paid media, SEO/SEM)
  • Field marketing (events, ABM)
  • Content (thought leadership, case studies, AI narratives)
  • Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting

4. Build Scalable Campaign Frameworks

• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration

5. AI & Agentic AI Leadership

• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches

6. Cross-Functional Leadership

Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority

7. Data-Driven Optimization

Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes

Core Metrics

• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments

Required Experience

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of ABM (Account-Based Marketing)