Director, Insights and Market Development
About the role
Role Summary
We are seeking an experienced Director, Insights and Market Development to serve as a senior, strategic, thought partner to U.S. commercial leadership and to lead all market research strategies and initiatives. This role reports to the Executive Director, Pre-Commercial Marketing. This newly created role will act as the senior member on cross-functional leadership teams, responsible for identifying and activating opportunities that unlock value from data-driven insights and advising on transformational business drivers.
As a member of a growing Commercial team, you will help to frame complex business challenges that enable clear decision making and effective execution to drive impact. You will integrate insights from multiple analytic disciplines, lead day-to-day problem solving, and foster stakeholder engagement. The Director, Insights and Market Development applies deep functional expertise, strong intellectual curiosity, and collaborative problem-solving to deliver high quality, actionable insights while building trusted partnerships.
Key Responsibilities
- Develop and execute integrated market research strategies to drive pre-commercialization activities, launch readiness, go-to-market strategy, and brand strategy.
- Proactively lead annual insights generation strategy tied to brand plan objectives/key strategic decisions/CSFs.
- Serve as a senior, strategic, thought partner to the Commercial team by framing and answering high impact business questions related to brand strategy, execution, and investments.
- Design both qualitative and quantitative primary market research with HCPs, patients, caregivers, and other stakeholders.
- Align insights across analytics functions, especially as it informs forecast, so that senior leadership has a consistent, clear view of the market opportunity.
- Manage external research agencies, manage budget, and right-size market research for business decisions.
- Serve as the trusted advisor on unbiased voice of the customer.
- Develop and communicate actionable insight summaries to senior leadership.