Director, Innovation & PMO
About the role
POSITION SUMMARY
The Director of Innovation & PMO owns the structure, velocity, and strategic ambition of the Marketing function at Empower Pharmacy. This role sits at the intersection of AI-enabled innovation, structured program management, and marketing experimentation. It exists to ensure the Marketing team executes against the highest-priority initiatives with rigor, consistently incubates ideas that drive incremental revenue, and launches programs that improve customer experience and brand performance.
This leader will build and govern the Marketing PMO, drive adoption of AI tools that improve speed and productivity across the team, and lead the design and launch of marketing experimentation programs. They report directly to the CMO and act as a force multiplier across brand, campaigns, content, demand generation, product and channel strategy.
The right candidate thinks in systems, executes with urgency, and has the commercial instincts to distinguish between experimentation for its own sake and innovation that moves the business forward. This role has no direct reports at launch but is expected to build and lead a team as the function matures.
RESPONSIBILITIES
Marketing PMO and Program Governance
- Portfolio Ownership: Build and manage the Marketing PMO from the ground up. Own the full lifecycle of marketing initiatives—from brief through post-launch review. Maintain a live portfolio view that enables the CMO to prioritize, deprioritize, and redeploy resources in real time.
- Roadmap Planning: Translate CMO directives and marketing strategy into time-bound, cross-functional roadmaps with clear ownership, milestones, and escalation protocols. Ensure the team is always working on the highest-leverage activities.
- Cross-Functional Coordination: Serve as the integration point across Marketing disciplines and key stakeholder functions including Sales, Product, Customer Success, Legal, Regulatory, and Medical. Drive shared accountability and resolve misalignment before it creates execution risk.
Marketing Innovation and Experimentation
- Innovation Pipeli (description truncated)