Director, HCP Marketing

Principal Responsibilities

• Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
• Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
• Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels.
• Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
• Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
• Lead sample strategy as part of the HCP launch plan, partnering cross‑functionally to ensure compliant execution and field pull‑through.
• Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
• Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning.
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Develop and manage relationships with external vendors and agency partners.

Requirements

• MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing.
• Demonstrated launch experience.
• Cardiovascular and/or chronic care experience is highly preferred.
• A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.