Director, Hardware Partnerships

Director, Hardware Partnerships

You will be a senior deal-maker, relationship-builder and strategist who turns our Hardware Ecosystem Partnership vision into reality. You’ll own the full partnership life-cycle, from sourcing and structuring deals to orchestrating flawless cross-functional execution with product, engineering, legal, and other relevant teams.

What you’ll do:

Owns Hardware BD and Partnerships Strategy

• Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces). Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces.
• Define a multi-year vision for hardware partnerships across Oura’s current and future devices.
• Identify opportunities to:
  • Deepen member engagement and retention
  • Drive distribution of Oura’s hardware portfolio through “better-together” integrations
  • Unlock new revenue streams for Oura
• Continuously evaluating and sourcing external hardware opportunities how Oura can extend the value of the Oura experience inside and outside the ring.

Build and Scale Oura’s Hardware Partner Portfolio

• Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities.
• Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance.
• Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan.
• Ensure every integration is intuitive, trusted, and meaningfully improves the member experience.

Close High-Leverage Partnerships Opportunities

• Lead deal strategy, negotiations, and integration planning with hardware ecosystem partners across sleep, activity, movement, and lifestyle surfaces (e.g., travel, automotive, and other adjacencies).
• Optimize each partnership for:
  • Ease and speed of technical integration
  • Economics that drive both member adoption and long-term business value
  • Strategic alignment with Oura’s brand, mission, and roadmap
• Build durable, high-leverage partnerships that compound in value as Oura’s hardware portfolio grows.

Closely Collaborate with Product & Engineering Teams

• Partner closely with Product and Engineering to define:
  • Sensing and integration architecture for new partner categories
  • Security, compliance, and reliability requirements
  • Future-proofing for additional use cases across the hardware roadmap