Director, GTM Data Governance & Strategy

About the role:

Samsara’s go-to-market engine runs on data. As we scale globally, the quality, clarity, and accessibility of that data directly impacts rep productivity, forecast accuracy, customer experience, and revenue growth.

We are hiring a Director, GTM Data Governance & Strategy to own and improve the integrity, structure, and usability of Sales data across systems. This leader will not only define standards — they will drive adoption, fix what’s broken, and ensure our data environment accelerates revenue performance.

This is a high-ownership role for someone who is equally comfortable setting direction and diving into execution. When needed, you will personally step in to unblock initiatives, drive cross-functional decisions, and move work from ambiguity to shipped solutions.

In this role, you will:

Own the health and performance of GTM data systems

• Improve data accuracy, completeness, and reliability across Salesforce and adjacent GTM systems
• Identify root causes of data breakdowns and implement durable fixes
• Establish clear ownership models and enforcement mechanisms for critical fields and processes

Turn data governance into business impact

• Define and track KPIs that connect data quality to pipeline visibility, forecast accuracy, and sales productivity
• Launch scorecards and reporting that drive behavior change, not just dashboards
• Ensure GTM leaders trust the data used to run the business

Drive execution, not just strategy

• Translate ambiguous business needs into clear system and process changes
• Personally lead high-priority initiatives from problem definition through rollout and adoption
• When necessary, roll up your sleeves to design workflows, define field structures, and partner directly with systems teams on implementation

Build scalable operating mechanisms

• Create a prioritization framework for GTM data improvements
• Implement intake and change management processes that balance speed and governance
• Develop repeatable playbooks for launching new data requirements across regions and segments

Partner across the business

• Work closely with Sales, Marketing, and other GTM teams to align data strategy with business priorities