Director, Growth Marketing

Areas of Accountability

Performance Marketing & Paid Media

• Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks.
• Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Conduct ongoing creative and audience testing across funnel stages.
• Leverage analytics to inform optimizations and scale what’s working.

Affiliate & Partnerships

• Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships.
• Collaborate with agencies, influencers, and publishers to generate conversions.
• Evaluate and optimize commission structures to improve return on spend.

Owned Media Optimization

• Drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels.
• Work directly with Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.