Director, eRetail & Retail Media Networks

THE ROLE

OLIPOP is searching for a Director, eRetail & Retail Media Networks (RMN) to lead and scale our omni-channel digital commerce business across key retail partners and marketplaces. This leader will own the growth, performance, and profitability of our eRetail ecosystem including retailer.com platforms, syndicated accounts, and emerging, on-demand channels, while building best-in-class retail media capabilities to accelerate conversion, digital penetration, and market share.

This role requires a blend of commercial leadership, digital marketing expertise, and operational excellence, with a strong ability to influence cross-functional teams and external partners. A critical component of this role is owning and optimizing the media agency and driving the eRetail strategy across major platforms including, but not limited to Walmart.com, Target.com, Kroger.com, Instacart, Costco, and emerging marketplaces such as DoorDash and GoPuff.

RESPONSIBILITIES

• Develop and execute a comprehensive RMN strategy across platforms, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and other retail media ecosystems to meet and exceed commercial objectives.
• Own the end-to-end relationship with the retail media and performance marketing agency. Ensure tight integration between agency execution and internal brand, eRetail, and performance marketing strategies.
• Lead strategy and execution for on-demand and rapid delivery platform.