Director, Enterprise Marketing Campaigns

Position Summary

This enterprise-level leadership role sets the direction for integrated campaign platforms that expand Make-A-Wish brand reach, accelerate revenue, and enable adoption across a nationwide network of chapters and partners. The Director brings clarity and alignment across stakeholders to ensure campaigns are built for scale, consistency, and measurable impact.

The Director of Enterprise Marketing Campaigns leads the strategy, planning, and orchestration of enterprise marketing campaigns and national fundraising drive periods that grow Make-A-Wish brand reach and revenue. The role builds integrated campaign platforms and an 18–24-month roadmap aligned to strategic priorities and partnership opportunities. In partnership with the Project Management team, execution is delivered through cross-functional internal teams and agency partners, with this role providing oversight, alignment, and performance management. The Director drives continuous improvement and innovation in campaign planning and delivery. The role also activates and maximizes timely, high-impact marketing opportunities that emerge through external partners and ad-hoc program proposals.

Key Focus Areas

• Set enterprise campaign direction and integrated marketing platform strategy aligned to organizational priorities
• Own and govern the 18–24-month campaign roadmap, including prioritization and sequencing
• Mobilize cross-functional teams and agency partners, providing execution oversight, alignment, and performance management
• Integrate revenue objectives and manage KPI/ROI performance to drive continuous improvement in campaign effectiveness
• Evaluate and activate high-impact, ad-hoc opportunities originating from partnerships and external parties

Core Competencies

• Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively