Director, DCP and Partner Marketing Programs
About the role
The Mission
Snowflake's partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution. Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide.
As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy. You will operate at two levels simultaneously: System builder: architecting repeatable, global partner marketing programs. Storyteller: crafting high-impact joint narratives with our most strategic Data Cloud partners.
Why This Role Matters
The next phase of competition in data + AI will not be won by individual products — it will be won by ecosystems. Snowflake is uniquely positioned with a rapidly expanding Marketplace, deep partnerships across ISVs, data providers, SIs, and hyperscalers, and a growing set of AI-native workloads and applications. But winning requires clear, differentiated partner value propositions, scalable co-marketing engines tied to revenue, and strong product + partner narrative integration. You will define how this comes together.
What You’ll Own
- Build the Global Partner Marketing Engine: Own and evolve Snowflake's partner marketing programs (including Partner Activate). Design a scalable co-marketing framework across partner tiers with clear ROI expectations. Define how partners engage across launches, campaigns, and lifecycle marketing. Create repeatable motions that drive partner-sourced pipeline, partner-influenced revenue, and marketplace engagement and transactions.
- Lead Data Cloud Product Partner Marketing: Own co-marketing strategy for Snowflake's Data Cloud product ecosystem (ISVs & data providers). Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud. Build and scale Marketplace-first marketing motions to drive preference and consumption. Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories.
- Define Partner GTM for Product Launches: Build the partner motion for major product and platform launches. Ensure partners are activated early with clear messaging, content, and campaigns. Translate product innovation into ecosystem-driven growth.
- Drive Cross-Functional Alignment: Partner deeply with Product Marketing, Demand Generation, Field Marketing, and Alliances & Business Development. Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought. Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals.
- Lead and Scale the Team: Lead a team of Partner Marketing Managers. Elevate the team from program execution to strategic GTM leadership. Build a culture of accountability, measurement, and high-impact storytelling.