Director, Customer & Consumer Insights

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

The Director, Customer & Consumer Insights is responsible for leading and advancing the consumer insights function of AG1, ensuring that data-driven understanding of customers & consumers informs brand, growth, and product experiences across the organization. This role partners closely with Marketing, Growth, Product, and cross-functional teams to translate consumer understanding into strategic guidance that drives business impact across global markets and consumer experiences.

This role will lead brand and growth insights initiatives while also overseeing UX/UI research that informs the development and optimization of consumer experiences. In addition, the Director will provide strategic oversight to the New Product Development (NPD) consumer research, ensuring alignment with broader consumer trends, brand and business strategies.

The Director, Customer & Consumer Insights plays a critical role in shaping how the organization understands and responds to consumer needs. By leading brand, growth, and experience insights while overseeing NPD research, this role ensures that consumer understanding is consistently embedded across strategic initiatives and that insights serve as a trusted foundation for business decision-making.

WHAT YOU’LL DO

Insights Leadership & Strategy

• Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives.
• Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization.
• Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies.
• Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities
• Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning
• Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally
• Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities
• Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations

Brand & Growth Insights

• Lead all insights initiatives to support brand strategy and development, including brand tracking, positioning, messaging, and creative testing
• Drive growth-focused research efforts that optimize customer acquisition, retention, and lifecycle strategies across channels
• Design and execute segmentation and targeting research to identify high-value audiences and guide go-to-market strategies
• Develop a deep understanding of the competitive landscape and identify opportunities for differentiation and growth.