Director, CRM and Lifecycle Marketing

Headquarters: Remote - California URL: http://teambeachbody.com BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change. The Director of CRM & Lifecycle Marketing drives the strategy and performance of BODi’s lifecycle ecosystem across email, SMS, push, and in-app channels, with accountability for activation, retention, customer lifetime value, and recurring revenue growth. This role leads the development of programs that help new members quickly build momentum on the platform, strengthen ongoing engagement with workouts and supplements, and increase multi-product adoption across the BODi ecosystem. Reporting to the VP of CRM, the Director designs lifecycle strategies that reinforce habit formation, encourage consistent product usage, and reduce churn through well-timed, behavior-driven engagement and monetization programs. Working closely with Product, E-commerce, Media, and Analytics, this role uses customer behavior and performance insights to continuously improve onboarding, increase repeat purchase, and strengthen long-term subscription retention. Team Leadership & Operations Lead and develop the CRM and lifecycle marketing team, setting strategy and guiding execution across email, SMS, push, and in-app channels. Own lifecycle campaign planning and the cross-channel messaging calendar to support acquisition, onboarding, engagement,