Director, Category Management (Store Growth)

What you’ll own 📈

You are the category operator — responsible for both:

• Category-level growth (e.g., Weight, Skin, Longevity)
• Product-level performance within those categories

Core levers:

• Pricing — optimize for conversion, margin, and LTV
• Promotions — offers, bundles, lifecycle triggers
• Placement — site, CRM, and clinical surfaces
• Packaging — how products are merchandised and sold

You’ll drive:

• Conversion, AOV, attach rate, repeat purchase
• Cross-sell across Care, Rx, and Supplements
• Growth within existing categories through better content and conversion

What you’ll do:

• Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store
• Scale existing products through pricing, bundling, promotion, and positioning
• Lead pricing & promo strategy with a strong test-and-learn mindset
• Drive merchandising across site, lifecycle, async Rx, and Shopify
• Partner on new product GTM — ensure strong commercial performance post-launch
• Find and execute growth opportunities across the full funnel from ads to site to emails

What you bring:

• 8–12+ years in Category Management, CPG, Ecommerce or DTC growth
• Proven track record owning pricing, promotions, and revenue growth
• Strong instincts for portfolio optimization (not just launches)
• Ability to zoom out to category strategy and zoom in to executional detail
• Analytical, scrappy, and highly accountable — you know how to find and pull the right levers

Why this role matters:

Most companies treat Store like a channel.

You’ll help define and scale entire categories — and turn them into durable growth engines for Midi.

The interview process will include:

1. Meet with our Talent Partner (30-45 min)
2. Meet with SVP of Growth (30 mins)
3. Cross functional Interview (45 mins)
4. Working session (1hr-1.5hr)
5. Final Executive Interview (30 min)