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Zetaglobal
Director, Analytics & Insights - Programmatic
datafull-timeRemote - Fort Lauderdale, FL
SALARY
Not listed
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
ai
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About the role
About Zeta Global
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence and consumer signals to help marketers acquire, grow, and retain customers more efficiently.
The Role
The Programmatic Analytics and Strategy team provides actionable insights to both external customers and internal teams.
Key Responsibilities
- Partner with Sales and Customer Success teams to monitor optimization platform
- Design Real-time Brand Optimization surveys
- Introduce humanly designed segments to boost model exploration and learning
- Deliver actionable insight presentations and lead marketing strategy discussions with clients
- Provide feedback to Product and Engineering teams
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