Director, Ad Solutions GTM

About The Team

Life360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Ads Sales & Marketing and Ads R&D, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life. The team moves fast, operates with a builder’s mindset, and is creating infrastructure, partnerships, and revenue that didn’t exist before. This role sits at the center of that build, connecting what we make to how we win in market.

About The Job

This is the connective tissue between Life360’s Ads Product and the market. You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped. The ads business is early and the opportunity is wide open. This role is for someone who wants to build from the front. Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers.

What You’ll Do

• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one.
• Influence the Ads Product Roadmap. Partner with Product and Sales leadership.

Compensation

The US-based salary range for this position is $156,000 to $231,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.