Director, Acquisition

Accountabilities:

• • Own the strategy, execution, testing, and scaling roadmap for Meta and TikTok paid social programs, with responsibility for driving significant daily acquisition volume while maintaining profitable performance.
  • Partner with external agencies and media buyers to architect campaign structures, account setups, bidding strategies, testing frameworks, and optimization processes.
  • Direct agency performance and ensure media investments are aligned with acquisition targets, efficiency goals, and broader growth priorities.
  • Build a high-velocity creative testing engine by connecting media performance data with internal and external creative teams to identify winning hooks, formats, scripts, angles, and calls-to-action.
  • Develop strategies to mitigate ad fatigue through continuous testing and iteration, including influencer whitelisting and TikTok Spark Ads.
  • Monitor and report on key acquisition metrics, including new and winback customers, CAC, blended Marketing Efficiency Ratio (MER), and ROAS across Meta and TikTok.
  • Partner with Retention and other growth teams to align acquisition strategies with high-value customer segments and Customer Lifetime Value (LTV) objectives.
  • Apply MTA, MMM, post-purchase survey insights, and other attribution methodologies to evaluate channel performance and establish ambitious but data-grounded return targets.
  • Translate complex performance and customer data into actionable recommendations that improve media efficiency, creative performance, and overall acquisition economics.
  • Collaborate with creative, analytics, retention, agency, and media teams to ensure acquisition strategy remains aligned with broader commercial objectives.

  Requirements:

  • 6–10+ years of experience in performance marketing, paid social, or acquisition marketing, ideally within high-growth environments.
  • Demonstrated success scaling paid social investment to multi-million-dollar monthly budgets for a high-growth DTC, e-commerce, subscription, or CPG brand.
  • Deep technical expertise with Meta Ads Manager and TikTok Ads Manager, including campaign architecture, bidding, optimization, testing, and scaling.
  • Strong understanding of MTA, MMM, post-purchase surveys, and other attribution approaches used to evaluate marketing effectiveness.
  • Deep knowledge of CPG and DTC unit economics, including subscription models, repeat purchasing, customer velocity, CAC, LTV, and profitability.
  • Experience supporting omnichannel expansion, retail growth, or new product launches is highly desirable.
  • Strong analytical capabilities, with a proven ability to extract actionable insights from complex performance and customer datasets.
  • Experience managing and influencing agencies, media buyers, analysts, and creative teams, with the ability to drive accountability through collaboration.
  • Strong understanding of the relationship between paid media performance, creative development, customer behavior, and long-term business value.
  • Exceptional communication and stakeholder-management skills, with the ability to translate detailed performance data into clear strategic recommendations.
  • A proactive, highly accountable, and execution-oriented leadership style suited to a fast-moving, high-growth environment.
  • Ability to continuously test, learn, adapt, and improve acquisition strategies in response to changing platform dynamics and customer behavior.

  Benefits:

  • Base salary range of $150,000–$180,000 USD, determined based on skills, experience, and role requirements.
  • Competitive performance-based bonus opportunities.
  • Stock option allocation for eligible roles.
  • 100% remote working environment, subject to applicable role and location requirements.
  • Unlimited PTO based on country of residence.
  • Paid holidays and company-wide reset and reflect days.
  • Opportunities for in-person team meetups focused on collaboration, team building, and productivity.
  • Monthly telecommunications stipend for eligible team members to help offset home internet/Wi-Fi costs.
  • Access to company products and branded merchandise.
  • Benefits and insurance programs as required by applicable local law.
  • Collaborative, high-performance culture focused on innovation, accountability, and continuous improvement.
  • Opportunity to make a direct impact within a rapidly growing health and wellness business.
  • Work alongside mission-driven, entrepreneurial colleagues in a dynamic global environment.