Director, Account Based Marketing (ABM)

How You’ll Make an Impact

Strategy & Growth Leadership

• Own and execute an integrated account-based marketing strategy aligned to Wedgewood's key account growth priorities.
• Design and operationalize marketing programs that support both Channel Partner and Corporate Account segments.
• Translate key account plans developed by Key Account Managers into targeted marketing activations that drive measurable growth within those customers.
• Balance near-term revenue impact with long-term brand and customer equity within each account.

Campaign Development & Execution

• Build and execute full funnel marketing campaigns tailored to the specific needs of Channel Partners and Corporate Accounts.
• Leverage multiple channels including email, digital advertising, direct mail, webinars, and events.
• Develop account-specific messaging frameworks that reflect each partner's business model, customer base, and buying journey.
• Ensure all campaigns comply with applicable regulatory requirements in the animal health and compounding pharmacy environment.

Key Account Partnership & Customer Engagement

• Partner closely with Key Account Managers to understand account strategies, priorities, and opportunities, translating these into executable marketing plans.
• Serve as the primary marketing point of contact for select Channel Partner and Corporate Account stakeholders, participating in joint business planning and occasional customer-facing meetings as needed.
• Build strong working relationships with partner marketing, digital experience and B2B marketing teams to align co-marketing opportunities, promotional calendars, and go-to-market initiatives.

Sales Enablement & Commercial Partnership

• Collaborate with sales leadership, corporate account leadership, and inside sales to deliver account-specific tools, messaging, and campaign materials that are practical and immediately executable.
• Develop account-level playbooks, presentations, and ABM programs that drive revenue growth.
• Provide regular reporting and insights.