Digital Performance Director

Director, Digital Experience & Performance

Full-Time | Remote
🕐 7:30am – 5:00pm PST

About the company

The Global Talent Co. is looking for a Director of Digital Experience & Performance on behalf of a premium health & wellness brand with a growing DTC ecommerce presence. They sell globally and are building their direct channel into a significant, profitable growth engine — backed by strong brand equity and an engaged customer base.

About the role

This role goes beyond managing an ecommerce storefront. You will own the entire digital growth engine — acquisition, onsite experience, conversion, lifecycle, retention, and unit economics — ensuring growth is incremental, scalable, and profitable. You will lead a small team and operate as the true business owner of the digital experience.

Key responsibilities

Digital Experience & Revenue Performance

• Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile.
• Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session.
• Translate brand positioning into clear, education-led digital execution that builds trust and drives performance.

Growth, Acquisition & Lifecycle

• Own customer acquisition strategy in partnership with internal and external performance teams.
• Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system.
• Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.

Full-Funnel Economics & Insights

• Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality.
• Deliver decision-oriented reporting that connects performance to business outcomes.
• Use cohort and pathway analysis to guide prioritisation and investment decisions.

Experimentation & Optimisation

• Establish and run a disciplined experimentation framework across acquisition, onsite experience, lifecycle, pricing, and merchandising.
• Rapidly test, learn, scale, or stop initiatives based on performance.
• Build a culture of evidence-based decision-making and continuous improvement.

CRM & Customer Relationship Ownership

• Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints.
• Partner cross-functionally to shift the organisation from anonymous reach to identifiable customer relationships.

Cross-Functional Leadership

• Act as the primary steward of the brand's digital expression.
• Partner closely with Brand, Finance, Operations, Sales, CX, and Community teams.
• Align inventory, promotions, and demand planning to ensure commercial and operational readiness.

Requirements

• 7–10+ years in ecommerce, DTC, or digital growth roles
• Candidate must be comfortable working 🕐 7:30am – 5:00pm PST
• Senior-level ownership of performance outcomes
• Proven track record growing a sub-scale DTC or ecommerce channel
• Strong unit economics fluency — CAC, LTV, payback period, contribution margin
• Deep expertise in lifecycle marketing and acquisition performance
• Experience leading and overseeing a small team
• Data-driven mindset, fast-moving, comfortable with ambiguity
• Highly collaborative — able to drive outcomes without direct authority

Nice to have

• Technical fluency across ecommerce platforms, CMS, and analytics tools
• Working knowledge of HTML, CSS, or basic JavaScript
• Experience running A/B tests, QA processes, and site releases
• Comfort using AI tools to accelerate experimentation and insights

Skills

• Ecommerce growth & DTC strategy
• Conversion rate optimisation
• Performance marketing
• Lifecycle & retention marketing
• Financial & unit economics analysis
• Experimentation frameworks
• CRM & first-party data strategy
• Cross-functional leadership