Digital Media & Content Writer - Employer Branding

Accountabilities:

• • Plan and create engaging employer brand content across social media, careers websites, internal communications, recruitment campaigns, events, and other talent attraction channels.
  • Develop a diverse range of content, including employee testimonials, career stories, newsletters, email campaigns, blogs, articles, thought leadership, DEI and wellbeing content, videos, short-form content, infographics, and other visual assets.
  • Interview employees and leaders to uncover authentic stories and translate them into compelling employer brand narratives.
  • Write, edit, and proofread content while maintaining high standards of accuracy, consistency, tone, and quality.
  • Ensure all content aligns with the Employee Value Proposition (EVP), brand guidelines, and wider talent attraction strategy.
  • Manage employer brand social media channels, particularly LinkedIn and other relevant platforms.
  • Build and maintain social media content calendars, ensuring content is planned, scheduled, published, and monitored consistently.
  • Monitor audience engagement, respond to comments where appropriate, and support employee advocacy initiatives to extend employer brand reach.
  • Track social media and review-platform performance, identify industry and competitor trends, and recommend new content opportunities based on insights.
  • Partner with Talent Acquisition teams to develop targeted content supporting priority hiring campaigns across functions, geographies, and experience levels.
  • Support recruitment events, career fairs, graduate programs, talent communities, and other candidate engagement activities.
  • Promote open roles and recruitment campaigns through social media and other digital channels.
  • Coordinate with external creative partners, including agencies, photographers, videographers, and other content specialists, when required.
  • Monitor employee review platforms and support the maintenance and optimization of employer brand content.
  • Maintain and update careers website content, ensuring job-family information, employee stories, and employer brand materials remain accurate, current, relevant, and aligned with the overall EVP.
  • Contribute to initiatives designed to improve candidate engagement, content effectiveness, and talent attraction outcomes.

  Requirements:

  • Minimum 2 years of professional experience in employer branding, recruitment marketing, talent marketing, content marketing, or a related field, ideally within a global organization.
  • Good understanding of employer branding, Employee Value Proposition (EVP), recruitment marketing, and talent attraction.
  • Strong writing, editing, proofreading, and storytelling abilities, with the ability to adapt content for different audiences and digital platforms.
  • Strong working knowledge of Canva and confidence creating visually engaging digital content.
  • Experience managing social media channels, developing content calendars, scheduling posts, and monitoring audience engagement.
  • Familiarity with content management, email marketing, and social media scheduling tools such as Hootsuite and Mailchimp.
  • Experience analyzing content performance and using insights to improve engagement and identify new content opportunities.
  • Strong stakeholder management and communication skills, with the ability to collaborate effectively with Talent Acquisition, employees, leaders, and external creative partners.
  • Ability to manage multiple content projects and deadlines while maintaining consistent quality and brand alignment.
  • A proactive, creative, and detail-oriented approach to employer brand storytelling and digital content creation.
  • Experience working in a global, multicultural environment is an advantage.

  Benefits:

  • Full-time opportunity within a global and collaborative work environment.
  • Remote working arrangement based in India.
  • Opportunity to work across employer branding, digital media, recruitment marketing, and talent attraction.
  • Exposure to international stakeholders, diverse talent audiences, and global recruitment initiatives.
  • Opportunities to develop expertise across social media, content strategy, storytelling, and employer brand communications.
  • Access to modern digital content, social media, and creative tools.
  • Inclusive workplace environment that values diverse perspectives, experiences, and contributions.
  • Compensation and additional benefits aligned with the role, location, experience, and applicable employment policies.
  • Potential additional benefits may include healthcare, paid leave, incentives, and other employee programs, subject to local eligibility and company policy.