Digital Marketing Specialist

Key Responsibilities

Email Marketing & Automation

• Build, manage, and optimize email marketing infrastructure.
• Set up, test, and maintain automated email campaigns.
• Monitor email performance, ensuring deliverability and engagement.
• Conduct quarterly deliverability audits and list hygiene.
• Develop monetization campaign maps, including repeat purchase and customer engagement campaigns.
• Analyze email data, provide insights, and execute split tests to improve performance.
• Collaborate with copywriters and designers to produce high-quality email content.

Content Strategy & Coordination

• Develop and execute a content calendar across social media, blogs, and other owned media channels.
• Ensure consistency in brand messaging across all platforms.
• Work with internal teams and content creators to produce engaging and relevant content.
• Integrate customer insights and FAQs into content planning.
• Optimize content formats for different channels to maximize reach and engagement.
• Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing.

Influencer Ambassador

• Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors.
• Communicate with influencers/ambassadors.
• Work with executive team to determine budget and which proposals to proceed with.
• Determine and track relevant metrics for evaluating success.