Digital Marketing Operations Specialist

Overview

As the Digital Marketing Operations Specialist, you are responsible for supporting the day-to-day execution, publishing, maintenance, and optimization of Rithum's website and digital content ecosystem. Working closely with Marketing, Product Marketing, Creative, Legal, and external partners, you execute website updates, content publishing, SEO enhancements, quality assurance testing, and content governance activities that ensure a high-quality digital experience. Success in this role requires strong attention to detail, technical aptitude, organizational skills, and the ability to leverage digital tools, analytics, and AI-enabled technologies to improve website performance, operational efficiency, and content discoverability.

Responsibilities

Website Publishing & Content Operations

• Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates.
• Maintain and update website content within WordPress and related digital platforms.
• Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards.
• Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders.
• Coordinate with internal teams, developers, designers, agencies, and contractors to support timely and effective content delivery.

Content Maintenance & Site Governance

• Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities.
• Implement and validate redirects, support URL management, and maintain internal linking structures.
• Identify and resolve content quality issues, broken links, outdated information, and user experience concerns.
• Support website governance initiatives by maintaining documentation, publishing standards, and operational processes.
• Ensure all website updates align with established SEO, accessibility, and user experience best practices.

SEO, Analytics & Optimization

• Implement on-page SEO enhancements, including metadata updates, page structure improvements, internal linking, redirects, and keyword alignment.
• Support execution of SEO, GEO, and AI-driven content discoverability initiatives defined by digital marketing leadership.
• Assist with website testing, analytics validation, and conversion optimization initiatives.
• Support implementation and validation of analytics tracking, tags, forms, and measurement requirements.
• Monitor website performance metrics and identify opportunities for improvement related to content discoverability, engagement, and user experience.

Cross-Functional Collaboration & Operational Excellence

• Partner with Marketing, Product Marketing, Creative, Legal, and external partners to ensure timely and accurate content delivery.