Digital Marketing Manager

What You'll Do

• Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
• Uncover campaign scale and profit drivers.
• Work with our analytics team to structure data to make optimizations against those drivers.
• Manage communications between technical and creative teams.
• Analyze reporting, as well as partner insights, to recommend strategic improvements.
• Research and test new marketing channels for the company.

What We're Looking For

• Demonstrated success launching and managing at-scale and profitable lead generation campaigns.
• Strong negotiation ability to achieve efficient results for campaigns.
• Highly analytical with the ability to structure data and analytics to uncover critical insights.
• Deep hands-on experience across various marketing channels.
• Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus.
• Excellent communication and organizational skills.
• Currently managing at-scale financial services lead generation campaigns.

What We Offer

• Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents.
• Retirement Plans: 401(k) retirement plan with company matching contributions.
• Paid Time Off: Generous PTO, holidays, and extensive paid product training.
• Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development.
• Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities.

Why You’ll Love It Here

We’d especially like to highlight our World Class Culture, which our employees say is the best thing about working at SmartFinancial. We have great SLACK channels for work and play, which keep you connected with your fellow employees throughout the day. Not to mention our top notch company events (like our Summer Beach Party with open bar, chili cook-off, annual holiday yacht party, fun office potlucks and more) that will keep you asking when the next event is.