Digital Marketing Manager

Digital Marketing Manager

We are looking for an experienced search engine marketer to join our Marketing team. You must be passionate about digital acquisition marketing, and experienced in building highly successful acquisition campaigns via search marketing and search engine optimization. A results-driven marketer you should be highly analytical and adept at making data driven decisions in a fast-paced environment. As an experienced hands-on SEM/SEO practitioner, you must have deep and current knowledge about best practices, processes and tools to maximize customer acquisitions through the intersection of search, social, display, video, and content marketing across multiple platforms. You must have a track record of managing multimillion-dollar annual digital marketing budgets. The ideal candidate will have a track record of achieving step change growth in user acquisitions through digital marketing. This role will have very high visibility and responsibility in the organization.

What you will do:

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
• Build online acquisition paths in collaboration with design and front end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices