Digital Marketing & E-Com Growth - B2B Optimisation Inbound Lead Gen Sales

Accountabilities

• • Own and execute the complete digital marketing and e-commerce growth strategy across Australia, with direct accountability for online revenue, qualified B2B leads, customer acquisition, and long-term digital growth.
  • Develop strategies to increase online sales, website conversion rates, Average Order Value, Customer Lifetime Value, repeat purchases, and overall customer retention while reducing acquisition costs and cart abandonment.
  • Optimise product merchandising, category performance, promotional campaigns, customer journeys, and website experiences to maximise commercial performance.
  • Build and manage B2B inbound lead-generation programs targeting corporate businesses, SMEs, government, education, healthcare, construction, professional services, hospitality, warehouses, manufacturing, retail, and other multi-site organisations.
  • Develop high-converting landing pages, lead magnets, industry-specific campaigns, quote-request journeys, corporate account funnels, wholesale acquisition programs, and lead-nurturing sequences.
  • Own SEO, Answer Engine Optimisation, Generative Engine Optimisation, and AI search visibility across Google and emerging AI platforms, including ChatGPT, Gemini, Perplexity, Claude, and Microsoft Copilot.
  • Lead technical, on-page, category, product, local, and enterprise SEO initiatives, including keyword research, competitor analysis, internal linking, schema, content clusters, link building, featured snippets, and knowledge graph optimisation.
  • Develop content strategies covering buying guides, product comparisons, industry content, procurement resources, workplace solutions, landing pages, case studies, FAQs, video, and AI-ready content.
  • Manage paid acquisition across Google Search, Shopping, Performance Max, Display, Meta, LinkedIn, Microsoft, YouTube, and remarketing channels.
  • Own paid media strategy, audience segmentation, budget allocation, conversion tracking, attribution, ROAS, CPL, CPA, and revenue scaling.
  • Build and optimise Shopify, WooCommerce, and WordPress sales and lead-generation funnels, including product launches, promotions, quote requests, corporate applications, abandoned-cart recovery, upselling, and cross-selling.
  • Lead conversion rate optimisation through A/B testing, UX improvements, site-speed initiatives, navigation enhancements, search optimisation, and customer journey analysis.
  • Manage email marketing and automation programs using platforms such as Klaviyo, Mailchimp, ActiveCampaign, HubSpot, or comparable solutions.
  • Develop automated workflows covering welcome journeys, abandoned-cart recovery, retention, re-engagement, promotions, seasonal campaigns, segmentation, personalisation, and database growth.
  • Establish robust analytics and reporting using GA4, Google Tag Manager, Search Console, Microsoft Clarity, Merchant Center, advertising platforms, CRM reporting, and Looker Studio.
  • Produce regular performance reporting covering revenue, qualified leads, ROAS, organic traffic, conversion rates, AI search visibility, keyword performance, and pipeline growth.
  • Continuously test, measure, and refine campaigns and digital experiences based on performance data and commercial outcomes.
  • Work independently while maintaining clear ownership of growth targets, priorities, execution, and performance improvement.

  Requirements

  • 5+ years of professional experience in digital marketing and e-commerce growth, with a proven record of delivering measurable commercial results.
  • 5+ years of hands-on experience managing Google Ads, including Search and Performance Max campaigns.
  • Demonstrated success growing B2B e-commerce businesses and generating qualified inbound leads from business customers.
  • Advanced expertise in SEO, AEO, GEO, AI search optimisation, and strategies designed to increase visibility across traditional search engines and large language model platforms.
  • Strong understanding of e-commerce growth principles, including conversion rate optimisation, customer acquisition, retention, merchandising, Average Order Value, Customer Lifetime Value, and cart-abandonment reduction.
  • Hands-on experience managing Shopify, WooCommerce, and WordPress environments.
  • Strong B2B funnel development experience, including landing pages, lead magnets, quote requests, corporate account applications, CRM automation, lead nurturing, and email sequences.
  • Advanced experience with GA4, Google Tag Manager, Google Search Console, Looker Studio, and digital performance analytics.
  • Experience with Klaviyo, Mailchimp, ActiveCampaign, HubSpot, or comparable marketing automation platforms.
  • Strong paid media capabilities across Google, Meta, LinkedIn, Microsoft, YouTube, and related channels.
  • Excellent copywriting, content strategy, storytelling, and written communication skills.
  • Strong analytical and commercial mindset, with the ability to translate performance data into clear decisions and growth opportunities.
  • Excellent written and verbal English communication skills.
  • Ability to manage multiple digital channels and priorities while maintaining close attention to performance and detail.
  • Highly autonomous, proactive, and results-oriented, with the ability to work independently in a remote environment and take full ownership of growth targets.
  • Experience marketing office supplies, workplace products, business essentials, furniture, cleaning products, packaging, technology, stationery, education supplies, hospitality products, PPE, safety products, or facility management products is highly regarded.
  • Experience selling to corporate businesses, government, education, healthcare, construction, professional services, or multi-site organisations is an advantage.

  Benefits

  • Remote working opportunity in Australia.
  • Broad ownership of the digital growth and e-commerce strategy, with direct influence over revenue and customer acquisition.
  • Hands-on role spanning SEO, AI search, paid media, e-commerce, content, CRM, automation, analytics, and conversion optimisation.
  • Opportunity to build and scale a B2B inbound lead-generation engine and corporate customer acquisition programs.
  • Significant autonomy to develop strategies, test new approaches, and prioritise growth initiatives.
  • Opportunity to work with emerging AI search and generative engine optimisation technologies.
  • Performance-focused environment with clear, measurable commercial KPIs.
  • Opportunity to influence website experience, digital infrastructure, marketing automation, and the complete customer journey.
  • Exposure to a broad range of B2B markets and customer segments across Australia.