Digital Marketing/Communications Specialist I

Accountabilities:

• • Develop and execute paid digital marketing campaigns across search engines, social media, display, and video advertising platforms.
  • Tailor advertising content, messaging, and targeting strategies to specific audiences, platforms, and client objectives.
  • Manage assigned client accounts, monitoring performance and making independent tactical decisions to improve campaign outcomes.
  • Conduct keyword research, create and optimize advertisements, manage audience targeting, and track campaign performance.
  • Analyze advertising data and translate performance results into actionable insights and strategic recommendations.
  • Become proficient in analytics dashboards and campaign management systems to monitor effectiveness and identify optimization opportunities.
  • Prepare monthly performance reports and lead strategic performance review consultations with clients through video meetings and email.
  • Share cross-channel performance insights with clients, leadership, and internal stakeholders, highlighting audience responsiveness and campaign effectiveness.
  • Troubleshoot advertising issues and coordinate with relevant teams to ensure timely resolution, strong client satisfaction, and account retention.
  • Collaborate with Analytics, Innovation, Advertising Operations, and Sales teams to support campaign execution and new product opportunities.
  • Maintain accurate records of client interactions, campaign optimizations, decisions, and recommendations in Salesforce.
  • Monitor industry developments and competitor strategies to identify opportunities for improved digital marketing performance.
  • Travel up to 5% as needed for client meetings or team events.

  Requirements:

  • Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of relevant experience without a degree.
  • 1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a related digital marketing discipline.
  • Strong understanding of search engine marketing, website and advertising analytics, digital content strategy, and paid media.
  • Ability to understand client objectives and translate business goals into effective advertising recommendations.
  • Experience with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency's Backpack, and Salesforce/SFX.
  • Google Search, Display, Shopping, and Microsoft Ads certifications are preferred and must be obtained within 90 days of hire if not already held.
  • Strong analytical and problem-solving skills, with the ability to interpret campaign data and make informed decisions.
  • Excellent written and verbal communication skills, particularly when presenting performance insights and recommendations to clients.
  • Strong client relationship, time-management, organization, and email-management skills.
  • Ability to manage multiple accounts and priorities in a fast-paced environment while maintaining attention to detail.
  • Ability to work effectively with cross-functional teams and adapt to changing business and client needs.
  • Must be currently authorized to work in the United States without current or future employer sponsorship.

  Benefits:

  • Fully remote work option within the United States.
  • Base salary range of $50,400–$75,600, depending on location, experience, knowledge, skills, and abilities.
  • Potential eligibility for additional incentive-based compensation.
  • Health insurance options, including medical, dental, and vision coverage.
  • Retirement planning options, including a 401(k).
  • Flexible paid vacation arrangements based on role responsibilities and business needs.
  • Seven paid holidays annually.
  • Up to 160 hours of paid wellness time per year for personal or family wellness needs.
  • Additional paid leave options, including parental, bereavement, military, jury duty, voting, and volunteer leave.
  • Opportunities for professional development, collaboration, and career growth.
  • Exposure to diverse digital advertising channels, technologies, analytics platforms, and client accounts.
  • Supportive, collaborative, and innovation-focused working environment.