Digital Marketing

Key Responsibilities

• Formulate and execute comprehensive digital marketing strategies to enhance the company’s online presence and drive customer engagement.
• Manage and optimize paid advertising campaigns across various digital platforms, ensuring adherence to budget and performance metrics.
• Conduct in-depth market research to inform campaign strategies and identify potential opportunities for growth.
• Measure and report on the performance of digital marketing campaigns, utilizing analytics tools to derive actionable insights.
• Develop and implement content marketing initiatives to increase brand awareness and attract target audiences.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital channels.
• Stay abreast of the latest developments in digital marketing trends and technologies, applying industry best practices to campaigns.
• Manage and optimize company social media accounts (Instagram, TikTok, YouTube, etc.).
• Manage SEO (on-page and off-page) and Google Search Console.
• Analyze and report on the performance of digital campaigns.
• Collaborate with cross-functional teams (design, content, product) for effective execution.