Digital Ad Operations Coordinator

Key Responsibilities

Campaign Setup & Execution

• Partner with Account Management to gather and validate creative assets, tracking tags, and campaign timelines
• Translate campaign requirements into clear, actionable instructions for the trafficking team
• Oversee campaign trafficking and setup, ensuring accuracy and alignment with client specifications
• Perform final quality assurance checks prior to launch

Performance Monitoring & Optimization

• Monitor campaign delivery and pacing across channels (e.g., display, programmatic, paid social)
• Analyze performance against KPIs like impressions, clicks, CTR, conversion, and spend pacing
• Identify underperforming or at-risk campaigns and work with leaders to recommend adjustments to improve delivery
• Provide regular performance updates and insights to internal stakeholders

Pacing & Risk Management

• Conduct daily pacing audits to ensure campaigns are on track to deliver in full and on time
• Proactively flag risks (underdelivery, overspend, performance gaps) and assist in outlining mitigation plans
• Maintain clear documentation and status tracking across active campaigns

Billing & Reconciliation

• Partner with Account Management on monthly billing reconciliation to ensure accuracy of spend vs. contract
• Investigate and resolve discrepancies in delivery, billing, or reporting
• Support financial accuracy across campaigns and accounts

What You Bring

• Experience: 2+ years in digital marketing, ad operations, or campaign analytics
• Platform Familiarity:
  • Ad Serving / OMS: Google Ad Manager, Order Management Systems
  • Paid Media: Meta Ads (or similar platforms)
  • Analytics & Verification: DoubleVerify, Parsely, Amplitude, Tableau (or comparable tools)
• Analytical Skills: Strong proficiency in Google Sheets (pivot tables, lookups) with the ability to identify trends and actionable insights
• Communication: Ability to translate technical details into clear, concise updates for cross-functional teams
• Organization: Strong time management skills with the ability to handle multiple campaigns simultaneously
• Attention to Detail: High level of accuracy and a proactive approach to catching and resolving issues early