Design Lead, Consumer

About the role

• We’re looking for a founding Product Design Lead to help build and scale Maven’s direct-to-consumer healthcare experiences.
• This role sits at the intersection of consumer growth, healthcare access, product craft, AI-native ways of working, and trust-sensitive design.
• It is a hands-on player-coach role with formal line management responsibility. You’ll lead a small team of senior Product Design/UXR practitioners while also owning high-priority product design work yourself.
• You’ll report to the General Manager, Consumer and partner closely with Product, Engineering, Growth, Data, Clinical, Legal, Operations, and Support teams.
• You will help Maven compete in a fast-moving and highly competitive consumer healthcare market while staying true to what makes Maven different: connected, clinically responsible, whole-person care for women.
• You will be designing for users who are actively comparing options, making decisions quickly, weighing affordability, navigating uncertainty, and deciding whether they trust Maven enough to start and continue care.
• The work will span both 0→1 product development and continuous optimization of live consumer journeys. You’ll help define new journeys, shape concepts, prototype, and bring new consumer healthcare offerings to market, while also improving existing funnels, onboarding, eligibility, pricing, payment, prescription, activation, retention, and cross-sell experiences through research, experimentation, data, and design craft.

What we’re looking for

• Experience leading product design for consumer-facing digital products, ideally in healthcare, wellness, or a similarly trusted and regulated space.
• Strong portfolio demonstrating end-to-end design thinking, from user research and conceptual exploration through to polished visual and interaction design.
• Comfortable working in a fast-paced, ambiguous environment where priorities shift and speed matters.
• Ability to balance strategic thinking with hands-on craft — you can articulate a design vision and also wireframe, prototype, and ship pixel-perfect work.
• Experience managing, mentoring, and growing other designers.
• Excellent cross-functional collaboration skills — you communicate clearly with product managers, engineers, clinical experts, and executives.
• User-obsessed mindset with a focus on building trust, reducing friction, and improving clinical outcomes.
• Familiarity with design experimentation, A/B testing, and data-informed design.