Desenvolvedor Adobe Marketo Engage

Accountabilities:

• • Create and configure Marketo programs, smart campaigns, workflows, forms, landing pages, emails, tokens, templates, segmentation, and operational campaigns based on approved requirements.
  • Implement lead lifecycle logic, lead scoring, routing, nurturing programs, consent management, preferences, and data-management processes according to established standards.
  • Develop and support integrations between Marketo and CRM platforms, websites, APIs, data platforms, and downstream marketing or reporting systems.
  • Configure program and channel structures, statuses, naming conventions, folder organization, reusable assets, and campaign templates to support scalable delivery.
  • Perform unit, integration, regression, and deployment testing, identifying and resolving issues related to campaign logic, synchronization, data quality, deliverability, and integrations.
  • Troubleshoot campaign and platform issues and contribute to reliable execution of marketing automation workflows.
  • Document technical configurations, field mappings, campaign logic, dependencies, testing evidence, deployment notes, and knowledge-transfer materials.
  • Follow established development, privacy, consent, security, Git, quality, release, and change-control practices.
  • Collaborate with marketing, product, architecture, development, and integration stakeholders during U.S. Eastern Time business hours, including limited support for major releases.
  • Contribute primarily to Marketo implementation and development activities rather than ongoing platform administration or project management.

  Requirements

  • 2–5 years of professional experience in marketing automation, MarTech, or a related technical environment, including hands-on development or implementation with Adobe Marketo Engage.
  • Practical experience configuring Marketo programs, smart campaigns, workflows, forms, landing pages, emails, tokens, templates, and segmentation.
  • Hands-on knowledge of lead lifecycle management, lead scoring, routing, nurture programs, consent and preference management, data cleansing, and campaign testing.
  • Practical understanding of Marketo integrations, REST APIs, webhooks, CRM synchronization, field mapping, and technical troubleshooting.
  • Working knowledge of HTML, CSS, and JavaScript, particularly for email and landing-page implementation.
  • Understanding of marketing automation quality practices and the ability to build solutions using reusable design standards.
  • Ability to work within structured backlog, testing, deployment, release, and change-management processes.
  • Experience supporting campaign development, platform integrations, data flows, testing, release activities, and issue resolution in a collaborative team environment.
  • Strong documentation, analytical, troubleshooting, and problem-solving skills.
  • Ability to collaborate effectively with marketers, developers, architects, product stakeholders, and geographically distributed delivery teams.
  • Strong communication skills and the ability to work effectively with both technical and business stakeholders.
  • Adobe Marketo Engage certification is desirable but not mandatory; demonstrated hands-on experience is essential.
  • Comfortable working during U.S. Eastern Time business hours and providing limited support during major releases.

  Benefits

  • Opportunity to work with Adobe Marketo Engage within a global IT delivery environment.
  • Hands-on exposure to marketing automation, MarTech integrations, APIs, CRM platforms, and connected customer experiences.
  • Opportunity to develop scalable and reusable marketing automation solutions.
  • Collaboration with cross-functional teams spanning marketing, product, architecture, development, and integration.
  • Exposure to structured development, testing, release, privacy, consent, security, and change-management practices.
  • Opportunities for continued technical growth and professional development in marketing technology.
  • Global, collaborative working environment with exposure to distributed delivery teams.