Demo Engineer Manager
About the role
About the Role
As the Demo Engineering Manager at Cresta, you will lead a high-impact team responsible for bringing our AI-powered platform to life in pre-sales environments. This includes overseeing the development of scalable demo infrastructure and tooling, building rich out-of-the-box demo environments, and personalizing experiences to showcase the full value of Cresta's capabilities - across conversation intelligence, real-time coaching, analytics, and AI agents.
This role sits at the intersection of technology, storytelling, and go-to-market strategy. You will manage and grow a team of Demo Engineers within the Solutions Team and partner closely with Solutions Engineering, Conversation Designers, Product, and Engineering to ensure Cresta delivers compelling, technically sound, and differentiated demo experiences.
You'll be responsible not just for execution, but for defining the vision, standards, and operating model for demo engineering at Cresta - ensuring we scale high-quality, repeatable, and innovative demo experiences across industries and buyer personas.
What You'll Do
Team Leadership & Strategy
- Build, lead, and develop a high-performing team of Demo Engineers, fostering a culture of ownership, creativity, and technical excellence.
- Define and execute the roadmap for demo engineering, aligning with GTM priorities, product evolution, and key industry verticals.
- Establish best practices, standards, and operating processes for demo environments, POCs, and pilots to ensure scalability and consistency.
- Partner with Solutions Engineering leadership to ensure cohesive, high-quality storytelling across technical demos and conversational experiences.
Demo Platform & Environment Ownership
- Oversee the architecture, scalability, and reliability of demo environments, including virtual agents, agent assist, analytics, and end-to-end workflows.
- Drive the development of reusable, modular demo frameworks that can be rapidly customized for different industries and use cases.
- Ensure demo environments are always production-grade, stable, and ready for customer-facing engagements.
Innovation & Technical Enablement
- Guide the development of integrations, automations, and tooling (e.g., CCaaS/CRM connectors, AI workflows, custom apps) to expand demo capabilities.
- Champion the use of modern AI-native tooling (e.g., LLM workflows, agents, prompt frameworks) to enhance demo realism and impact.
- Partner closely with Product, Engineering, and Enablement teams to rapidly operationalize new feature releases into demo environments.