Demand Planner

Accountabilities:

• • Own and maintain SKU-level demand forecasts across DTC, retail, and marketplace channels, incorporating historical demand, trends, seasonality, promotions, marketing activity, customer plans, and product launches.
  • Develop forecasts for new products and channels using relevant assumptions, analogs, and early performance signals where historical data is limited.
  • Continuously monitor changes in demand patterns and update forecasts as new commercial and market information becomes available.
  • Maintain clear visibility between baseline demand and incremental demand generated by promotions, launches, distribution changes, marketing campaigns, and other commercial activities.
  • Lead the recurring demand consensus process by bringing channel leaders and cross-functional stakeholders together around a single, aligned forecast.
  • Prepare forecast materials highlighting changes, assumptions, risks, opportunities, and decisions required from business stakeholders.
  • Constructively challenge forecasts and business assumptions by reconciling statistical projections, channel expectations, and commercial targets.
  • Establish and monitor demand planning KPIs, including forecast accuracy and forecast bias across appropriate SKU, channel, and category levels.
  • Conduct forecast-versus-actual analysis to identify variance drivers, systematic bias, and opportunities to improve forecasting methodologies and processes.
  • Distinguish underlying consumer demand from factors such as stockouts, inventory constraints, retailer ordering behavior, and other distortions in historical sales data.
  • Maintain accurate SKU attributes, product hierarchies, channel mappings, lifecycle statuses, launch dates, forecast versions, and other planning inputs.
  • Identify opportunities to improve planning systems, reporting, automation, data quality, and operational efficiency.
  • Partner with Supply Planning and Operations to translate forecasts into inventory and supply requirements and identify potential availability risks.
  • Collaborate with DTC, Growth, and Marketing teams to incorporate acquisition plans, promotional calendars, subscriptions, campaigns, and other demand drivers.
  • Partner with Finance during budgeting and planning cycles, translating SKU- and channel-level demand assumptions into revenue and unit planning inputs.
  • Reconcile operational demand plans with financial targets and clearly communicate gaps, risks, and opportunities.
  • Provide forecasts, assumptions, variance analysis, and scenario insights for monthly consensus and planning meetings, helping leadership maintain a clear view of expected demand.
  • Support scenario planning and sensitivity analysis to evaluate the inventory and supply implications of changing demand assumptions.

  Requirements:

  • 7+ years of experience in demand planning, forecasting, supply chain planning, inventory planning, or a related analytical discipline, preferably within a consumer products or omnichannel environment.
  • Demonstrated experience forecasting across multiple channels, including DTC/e-commerce, marketplaces such as Amazon, and wholesale or retail.
  • Strong understanding of demand planning fundamentals, including forecasting methodologies, seasonality, promotional impacts, new product forecasting, forecast accuracy, and bias.
  • Strong analytical capabilities and the ability to translate complex, large-scale SKU-level datasets into clear business insights and recommendations.
  • Experience maintaining high levels of data accuracy, planning discipline, and data integrity across complex product and channel structures.
  • Strong communication and stakeholder-management skills, with the ability to facilitate consensus among teams with differing priorities and perspectives.
  • Comfortable working in a fast-paced environment where demand signals, business priorities, and channel dynamics can change rapidly.
  • Proactive and solution-oriented mindset, with the ability to identify risks and opportunities and recommend actions rather than simply report findings.
  • Experience in CPG, beauty, personal care, household products, or another high-growth consumer brand is a plus.
  • Experience with integrated business planning or S&OP processes is preferred.
  • Experience working with retail customer forecasts, POS data, purchase orders, or retailer inventory dynamics is advantageous.
  • Experience supporting subscription or replenishment-based DTC businesses is a plus.
  • Marketplace forecasting and inventory experience, particularly with Amazon or similar platforms, is beneficial.

  Benefits:

  • Salary: $120,000–$140,000 per year.
  • Health benefits.
  • Stock options.
  • Generous paid time off.
  • Paid holidays.
  • Paid civic engagement days.
  • Paid parental leave.
  • 401(k) employee contribution program.
  • Professional development stipends.
  • Remote work reimbursements.
  • Discounts with like-minded companies and brands.
  • Fully remote work environment.
  • Commitment to diversity, equity, and inclusion, with encouragement for qualified candidates who may not meet every listed requirement.