Demand Marketing Manager

About the Role:

As a Demand Generation Marketing Manager, you’ll be an integral part of our larger global demand generation team supporting the manufacturing vertical. Your mission is to balance building out the full stack demand generation strategy white leveraging AI to streamline and automate parts of your workflows. This role requires planning, to execution, to follow up with a build mentality backing into sales goals.

What makes this role different? You are joining an organization where you are expected to challenge the status quo, use AI to reinvent your own job, and work under a manager who is deeply committed to your career acceleration. We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization

We’re looking for a results-oriented Demand Marketing Manager with proven B2B SaaS experience to drive integrated marketing campaigns that generate pipeline, accelerate deals, and support revenue goals. This role is critical to our go-to-market engine—owning global campaign strategy and execution across all demand channels, including digital, content, and both sponsored (virtual & in person) and Wrike events.

You’ll partner closely with product marketing, content, digital, and sales teams to create high-impact, multi-channel campaigns that resonate with enterprise buyers. The ideal candidate has experience managing complex campaigns within a collaborative work management platform—preferably Wrike—and thrives in a complex, metrics-driven environment. Approaching all facets of the role with an AI forward mindset will further help you successfully deliver great programming that drives results.

Your Impact:

• Campaign Planning & Strategy
• Develop and manage integrated campaigns (with global orientation), aligned to product launches, buyer journeys, and target industries or personas.
• Own campaign briefs, timelines, and project management inside Wrike—ensuring cross-functional alignment and visibility.
• Build campaign strategies that incorporate organic social, email, content, field events, webinars, account based plans (1:1 and 1:few) and sales enablement.
• Use AI on a regular basis to help build out programming that aligns with our buyers intent and interests.
• Execution & Workflow Management
• Lead campaign kickoff through completion—coordinating with PMM, content, creative, paid digital, web ops and operations teams.
• Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike.
• Work with marketing operations to create, implement and QA campaigns across platforms like Marketo, Salesforce & Tableau.
• Be comfortable setting up workflow automations to scale execution.
• Cross-Functional Collaboration
• Own the global programs/campaigns and the workflows needed to support outbound motions (email, creative, content, digital assets)
• Collaborate with product marketing to translate messaging into compelling campaign themes.
• Work with sales development to support outbound efforts with targeted campaign assets and follow-up cadences.
• Coordinate field marketing tactics as part of the broader campaign strategy.
• Measurement & Optimization
• Define campaign KPIs across awareness, engagement, MQLs, pipeline, and revenue.