Demand Generation Specialist | Canada | Remote

The Opportunity

We're looking for an experienced, AI-native demand generation specialist to own our lifecycle and nurture programs — the strategic engine driving users from awareness to adoption and expansion across Grafana's growing user base.

This role sits at the intersection of AI-driven program evolution, multi-channel execution, and business impact. The right candidate brings deep experience, a genuine AI-native working style, and the strategic instinct to connect their work to what the business cares about most.

What You'll Be Doing

• Own AI-Driven Nurture Program Expansion Lead the strategy and evolution of AI-powered nurture programs — identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel. AI is the core operating layer.
• Multi-Channel Execution with AI Integration Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout. You build programs where AI handles scale and you handle judgment.
• Data Analysis & Attribution Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis. Translate findings into clear recommendations for GTM leadership. You define what we measure and why — including how influence traces across OSS adoption, self-serve trials, and enterprise pipeline.
• Cross-Functional Ownership Partner with Sales, SDRs, content, and creative to drive alignment and own shared outcomes — not just your lane. You build the relationships, enable other teams, and hold the result accountable across org lines.

What Makes You a Great Fit

• 3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
• Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
• Active AI tool usage: you've built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
• Strong data literacy and analytical skills