Demand Generation Program Manager | Canada | Remote

The Opportunity

Grafana's Demand Generation team is responsible for creating and accelerating pipeline across the full customer journey — from first touch through expansion. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists.

We're hiring a Demand Generation Program Manager — a generalist who can own programs across channels and audiences, with a first focus on our existing-customer motion: driving expansion and cross-sell demand within accounts that already use Grafana. This is one of the biggest growth opportunities in the business and one of the least-covered by traditional demand gen.

This is not a "run the playbook" role. We expect this person to build with AI as a default — designing agentic workflows that scale programs beyond what headcount alone could, and pushing the team forward on how demand gen should operate in 2026 and beyond.

You'd be joining a demand gen team that is genuinely rebuilding how the function works — where AI agents run real production programs, and where the people on the team design the machine rather than turn the crank. If you want to define what a demand gen career looks like in the agentic era, this is the seat to do it from.

What You'll Be Doing

• Own customer lifecycle demand gen. Build and run programs that create demand inside our existing customer base — expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams.
• Work across channels, not in one. Support and strengthen programs across paid, email, events, web, and outbound as team priorities shift. You'll be the person who can step into any channel and make the program better.
• Build agentic workflows. Use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution — audience building, content generation, signal detection, campaign QA — and treat automation as a first-class deliverable, not a side project.
• Connect programs to the sales motion. Translate marketing signals into actionable sales plays and ensure programs are tightly aligned with how our sales team drives expansion.