Demand Generation Manager
About the role
The Role
TRG Screen are looking for a Demand Generation Specialist to join our growing Marketing team. This is an opportunity for a strategic, hands-on marketer who thrives on building from scratch and driving measurable pipeline impact within financial services.
As our first dedicated Demand Generation hire, you will own our Account-Based Marketing (ABM) strategy while leading execution across key channels. You will be the architect of a repeatable ABM program that drives pipeline from named accounts, equips our sales team with data-driven enablement, and builds the reporting infrastructure to prove impact. This is a blank canvas role, ideal for someone who loves to build, learn, and make a big impact as part of a small, ambitious team.
*We are looking for candidates based in the U.S. (remote), and will prioritize those located in the Eastern Time Zone, preferably outside of NYC.*
Responsibilities
ABM Strategy
- Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
- Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
- Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
Hands-On Campaign Execution
- Brief and guide the creation of bespoke landing pages, email sequences, and webinars
- Configure segments and workflows as needed