Demand Generation Manager - Observability

What You'll Do

• Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
• Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
• Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.
• Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
• Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.
• Webinars: Design end to end campaigns for webinars, virtual events, and workshops including setup of platforms such as Zoom Webinars/On24, content, speaker coordination, promotions, on-demand recordings, pre-and-post event nurture, and data tracking. Leverage 3rd party vendors to amplify registrations and attendance.
• Operations: Manage and optimize our Marketo instance including creating smart lists, audience segments, emails, landing pages, and setting up end to end campaign tracking. Have a strong working knowledge of Salesforce, and leverage AI tools to automate campaign management.
• AI/Pilot: Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve.