Demand Generation Manager

The Impact You’ll Have

• Drive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segments
• Drive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influence
• Serve as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programs
• Partner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendations
• Optimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance data
• Establish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisions
• Ensure accurate tracking, attribution, and reporting in partnership with marketing operations
• Monitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impact

Who You Are

• 5-6 years in B2B demand generation, performance marketing, or growth marketing
• Proven experience owning or influencing pipeline metrics, not just campaign execution
• Strong analytical skills with the ability to connect campaign performance to funnel and revenue outcomes
• Experience partnering closely with sales teams and incorporating field feedback into marketing decisions
• Strong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomes
• Proficiency in Salesforce and Marketo (or similar platforms)
• Experience in fintech, payments, embedded finance, or financial services preferred
• Experience with GTM automation and AI marketing technologies preferred
• Comfortable operating in ambiguity and building programs from scratch without fully defined playbooks

Typical Process

• Application Submission
• Recruiter phone call
• Hiring manager video call
• Virtual “Onsite” consisting of 3-4, 45 min Video Interviews
• Offer!