Demand Generation Manager

About Our Products

ApartmentIQ is the all-in-one data platform powering smarter decisions across multifamily - covering 40M units with daily property and market intelligence used for surveys, research, and revenue management. We're trusted by 65% of the NMHC Top 50. Our sister company delivers AI-powered marketing automation built by industry experts and integrated directly with property management systems, serving over 2M units.

The Role

As the Demand Generation Manager, you’ll own and execute the day-to-day programs that power our modern demand engine, helping us scale and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll execute high-impact initiatives including digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals, convert high-value accounts, deliver measurable revenue impact, and more pipeline predictability. If you're looking to own key execution levers of growth and actively build what great GTM looks like in our category, we’d love to meet you.

What You'll Do

• Program Execution & Campaign Management
  • Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees.
  • Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays.
  • Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency.
• Execution & Optimization
  • Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion.
  • Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback.
• Measurement & Operational Support
  • Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership.
  • Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution.
  • Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently.
• Performance Expectations and Key Metrics
  • Increase the predictability and reliability of pipeline contribution through consistent, measurable demand generation programs

What We’re Looking For

• 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns.
• Experience working in a fast-paced, high-growth startup or technology company.