Data Scientist, Market Growth (Lifecycle)

About the Role

You will be responsible for developing and optimising core algorithmic models in marketing scenarios, including user behaviour prediction, profiling, ROI estimation, and traffic allocation strategies.

Design and build precision marketing models such as CTR/CVR prediction, LTV forecasting, and channel attribution analysis, leveraging user profiles, real-time behavioural data, and business objectives.

Create data-driven strategies for user acquisition, retention, and repurchase, while continuously validating and improving performance through A/B testing, causal inference, and attribution analysis.

Collaborate closely with data, product, and operations teams to ensure algorithms are effectively deployed within Binance's marketing systems.