Data & Analytics Alliance Representative

Who We Are

FormativGroup is a technology consulting and engineering firm that helps organizations modernize how they operate through enterprise platforms, data, integration, automation, and AI. We combine industry expertise, business-process understanding, and deep platform capabilities to design and deliver solutions that improve growth, efficiency, customer experience, and operational performance.

Our Application Services business helps clients maximize value from strategic platforms including Salesforce, connecting applications and data while enabling AI-driven workflows and experiences. FormativGroup serves clients across regulated and complex industries, including financial services, and is backed by Rockbridge Growth Equity.

Role Overview

The Data & Analytics Alliance Representative is responsible for developing, managing, and expanding strategic partnerships with technology vendors, cloud providers, and analytics solution partners. The focus will be partnering on analytics products such as iPaaS, Data Platforms, Agentic AI, Data Governance tools and other software. This role focuses on driving revenue growth through alliance relationships via system integration opportunities or industry accelerators, creating joint go-to-market strategies, identifying new business opportunities, and positioning data analytics, business intelligence, AI, and data management solutions to enterprise customers.

The ideal candidate combines strong sales acumen, partner relationship management expertise, and a solid understanding of data analytics technologies to drive mutual success with alliance partners. The candidate will require an understanding of re-sale agreements, pricing of software by partners, as well as a strong foundation in working with software Account Executives in a collaborative fashion. This position functions in a sales role driven by partner alliances, and success will be measured on partnership advancement and revenue growth.

What You'll Work On

• Build and maintain strategic partnerships with software or cloud technology partners in the data and analytics space.
• Develop joint go-to-market plans targeting industry solutions or business solutions to highlight the partner offering.
• Serve as the liaison between the technology solutions teams at Formativ and the partner teams to create and market solutions.
• Coordinate webinars, white papers, and other materials to highlight the partnership.
• Work with solution architects and other leaders to create solutions for specific business challenges that align to specific partner specialties.
• Work with partners on different re-sale options to drive revenue through our sales channels.
• Present business solutions and software to clients along with solution architects.
• Partner with Formativ marketing teams to develop go-to-market materials with different partner solutions.

What You'll Bring

• Bachelor's degree in Business, Marketing, Information Systems, Data Analytics, or a related field.
• 3-7+ years of experience in alliance sales, channel sales, business development, or technology sales.
• Proven track record of managing strategic partnerships and achieving revenue growth.