Data Analyst, Data Cloud Intelligence
About the role
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
About the Role
Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities, develop audiences/segments for targeting, construct media mix plans, partner with creative and messaging as well as test and measure the incremental impact of campaigns. The role will help develop and refine the go-to-market approach for Zeta’s business units as well as partner with client services and sales teams to pitch and scope prospect opportunities. In addition, the Strategy Manager will work closely work with internal stakeholders across operations, product, engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.
The ideal candidate will bring a unique blend of project management, analytical and marketing/media expertise together with the aptitude to think tactically and execute both as an independent contributor and part of a larger team. This role requires client-facing skills and the ability to convey complex concepts in a concise, easy-to-understand manner across stakeholders at various levels and disciplines.
Responsibilities
- Work with large datasets to support custom analytics for client deliverables
- Using data cloud products and data to create new solutions and capabilities
- Work to automate and streamline processes and deliverables to scale value across clients
- Identifying opportunities and offering analytics to the client/client teams with a focus on building and improving business intelligence capabilities