Customer Marketing Manager

Your Impact

Customer proof is the single most underleveraged asset in Runpod’s GTM today. You will build the customer marketing function from scratch, creating a repeatable engine that turns happy customers into pipeline-generating content and references. Your case studies and customer narratives will directly influence deal velocity and win rates. Your vertical insights will shape how Runpod positions itself in new markets. This is a high-visibility role where your work shows up in sales decks, on the website, at events, and in board materials.

Responsibilities

• Own the end-to-end case study production process: identify candidates, conduct interviews, write drafts, manage approvals, and publish. Target 5+ case studies per quarter across key verticals and use cases
• Build and maintain a customer reference and advocacy database, tracking engagement level, willingness to participate, use case, vertical, and relationship owner across Sales, CS, and Product
• Develop compelling customer narratives in multiple formats: written case studies, video testimonials, quote cards, blog features, event keynotes, and sales enablement one-pagers
• Partner with Sales and CS to identify referenceable customers and coordinate outreach without overloading key accounts
• Program-manage customer participation in events, webinars, analyst briefings, and co-marketing opportunities
• Begin to identify vertical and solution-level patterns in the customer base (e.g., AI video, inference at scale, fine-tuning pipelines) and work with Product Marketing to develop targeted messaging and content for high-potential segments
• Build a quarterly customer marketing calendar and maintain a clear pipeline of in-progress and upcoming stories
• Track and report on customer marketing KPIs: case studies publ