Customer Marketing Manager

About Pindrop

Pindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. The company delivers continuous identity verification and deepfake detection across voice, video, and digital interactions in real time. Enterprises rely on Pindrop to secure billions of high-risk customer interactions each year, including top U.S. banks, as well as leading insurers and healthcare providers.

Role Overview

As the Customer Marketing Manager, you will own and scale Pindrop's customer advocacy, reference, and lifecycle programs to drive retention, expansion, and revenue influence. You'll sit at the intersection of Marketing, Sales, Customer Success, and Product, transforming customer stories and data into programs that deepen engagement and turn the happiest customers into champions of Pindrop's solutions.

Key Responsibilities

Customer Advocacy and References

• Build and run a structured advocacy program so Sales always has reference customers ready across key segments and accounts
• Maintain a healthy pipeline of case studies, testimonials, and reviews by proactively recruiting and nurturing advocates
• Own the intake-to-fulfillment process for reference requests so Sales gets what they need and customers aren't overasked

Content

• Write and produce customer stories that actually get used: case studies, one-pagers, win stories, video scripts
• Use AI tools to streamline how the team works (content ideation, segmentation, message testing) and document what works so GTM teams can move faster

Lifecycle and Adoption Programs

• Build campaigns that help customers get more value from Pindrop: onboarding journeys, feature adoption nudges, and lifecycle communications aimed at expansion and retention
• Run the Customer Advisory Board (CAB), bringing together exec-level customers to provide strategic input on product direction and company priorities
• Manage the Executive Sponsorship Program (ESP), pairing Pindrop executives with key accounts to deepen relationships and ensure strategic alignment
• Partner with Customer Success to monitor engagement signals and intervene before customers disengage
• Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedback

Customer Events and Community

• Own CFX, Pindrop's annual customer conference: recruit customer speakers, shape the agenda, and drive attendance in partnership with CS and Sales
• Run smaller, recurring touchpoints including webinars and community engagement